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Simplicity over Spectacle; Visuals over Noise
Marj: From the time the Superbowl is over until the opening day of baseball season, my weekends are void of any good sports to watch. Even the Australian Open is history by then, and I begin counting...
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Marketing 101: Surviving Social Slam
Marj: After surviving the 14-hour drive, six hours of which were in a freak spring snowstorm, I made it to Knoxville, Tenn., to attend my first Social Slam conference. Social Slam is a social media...
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The ugly ‘C Word’
Marj: One of the challenges social media managers face is the perpetual task of finding “stuff” to write about; let alone how to make it interesting and readable. In the field, we refer to this as...
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Know the terms your customers use for successful SEO
Tim: Search Engine Optimization is a sorely misunderstood topic. Business owners understandably want to show up in searches and there are hundreds upon hundreds of companies promising just that, and a...
View ArticleIs YOUR company likeable?
Tim: I have a variety of mantras that I use to keep myself focused on those things that make for successful living. If you do what you did, you will get what you got. Keep the main thing the main...
View ArticleLook Marvelous Online
Tim: A little bit ago, I set up a mini-portrait studio. Dozens of professionals were at an event sponsored by a group of vendors, and my contribution was to take portraits. (A fancy camera helps me...
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Shhhh! Don’t talk while someone is interrupting!
Marj: I am an interrupter. It’s true…I admit it. As much as I try to stop it, I sometimes can’t help myself. Recently, at one of our staff meetings, I admitted to this defect of mine only to be kidded,...
View ArticleCome one, come all! Free Social Media training abounds!
Jeff: For the past several months, we’ve been running social media seminars in the Tin Cans Unlimited World Headquarters classroom. Meanwhile, Laura and I have been on the road – a lot, taking the...
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Billable hours model out-moded
Jeff: Einstein once postulated that time is money. His equation, E=MC²=$, was later modified over some mathematical conflict regarding gravity vs. interest rates during periods of qualitative easing,...
View ArticleIs our Kickstarter™ for your business?
Marj: If I had my own FAQ (that’s Frequently Asked Questions for the uninitiated), these days it would be a very short list. No, my friends, I mean SHORT. As in one single question. Since we started...
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Six Tips for Marketing Your Franchise
Tim: In my experience, few situations are more challenging than helping an individual franchisee market his or her business. In addition to the typical issues, like finding the best marketing mix among...
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Social Media For Business Seminar Thursday Aug 15 in St. Louis
Tim: Are you using social media to support your business? Do you want to? I will be presenting a seminar about social media specifically for business, and you are invited. The event is from 11:30...
View ArticleBecause you just never know
Marj: What? I’m not on the “greatest heists in history” infographic? They need to add one more entry . . . 1982: “E-town College student gets inside the bank, doesn’t take the loot!” Back then they...
View ArticleGo Fish! (Part 1 of 5)
Jeff: It’s safe to say that the business library at Tin Cans World Headquarters is substantial. Partly because we read a lot of books. Maybe because for every book the rest of us reads, Laura reads...
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Know the terms your customers use for successful SEO
Tim: Search Engine Optimization is a sorely misunderstood topic. Business owners understandably want to show up in searches and there are hundreds upon hundreds of companies promising just that, and a...
View ArticleRelationship Building 101 – Nonprofit edition
Jeff: I don’t have anything against direct mail prospecting, I just never found it worth the effort. Name acquisition that way is excessively expensive. When you’re building a list of future donors and...
View ArticleThe hap-hap-happiest season of aaaaalllllllll
Laura: If you’re responsible for your business’s bottom line, chances are that for you the holidays are here. Are you ready? Fourth quarter is make or break it time for many businesses, both large and...
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Opaque, fake, or just good marketing?
Laura: “Don’t tell me how to build a clock, just tell me what time it is!” Not terribly original, but a phrase I heard A LOT as a young girl – mostly from my father, and mostly when he felt I was...
View ArticleIf you’re in Lebanon, PA, you can’t miss this event!
Jeff: When someone suggested I take part in the Lebanon Valley Chamber of Commerce’s “Men Who Cook” program (part of Wednesday night’s “Getting Down To Business” networking event), I tried to pass. I...
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Six Tips for Marketing Your Franchise
Tim: In my experience, few situations are more challenging than helping an individual franchisee market his or her business. In addition to the typical issues, like finding the best marketing mix among...
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